Elizabeth Muckensturm

What to Do When a Social Media Crisis Occurs

What to Do When a Social Media Crisis Occurs

No one likes handling bad press, but you never know when a crisis might strike your business. I use the

The Apple Watch will Revolutionize (Wearable) Marketing

The Apple Watch will Revolutionize (Wearable) Marketing

Just when you thought your business was caught up with mobile trends, there is something new that may need your

Utilizing the New Instagram Layout App

Utilizing the New Instagram Layout App

Of course the use of Instagram for marketing is old news now. In the last few years, we have watched

Improve Recruiting and Retention in Higher Education with Digital Media

Improve Recruiting and Retention in Higher Education with Digital Media

Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed

6 Apps to Improve Learning in Higher Education

The classroom is no longer a place where a piece of chalk and blackboard are needed. Classrooms today, from Kindergarten

2015 Social Media and Content Marketing Analytic Trends

2015 Social Media and Content Marketing Analytic Trends

What is the one thing that will become more important in 2015 for social media and content marketers? ROI (return

Is Your Social Media Content Infringing on Copyright Laws?

Is Your Social Media Content Infringing on Copyright Laws?

Keeping up with all the social media accounts for a business can be a time consuming job. Managing multiple accounts

Taco Bell Blacks out Its Social Media

Taco Bell Blacks out Its Social Media

An almost two year work in progress is making its debut. To promote the launch of their new mobile app, Taco Bell

Facebook Releases Safety Check

Facebook Releases Safety Check

Facebook was founded on the premises of keeping people connected. Now, Facebook has even furthered its features with a new