Joey Hall

Social Media Best Practices & March Madness

The 2018 NCAA Men’s Basketball tournament has delivered plenty of Twitter gems and real-world examples of social media best practices

6 Tips for Defining and Achieving Content Marketing Success

Heading into 2018, many of us are evaluating our past year and making New Year’s resolutions. Be they personal or

Top Ten Content Migration Mistakes

Irish author Oscar Wilde said, “Experience is simply the name we give our mistakes.” We agree because we’ve both made

Do You Have the Right Website Content?

Is your primary content, your website, in front of the right audience? Blogging. Email. Newsletters. Owned versus earned media. Social

How to Create Effective Facebook Ads and Landing Pages

As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our

Facebook Ads and Telling Stories: A Winning Combination

It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere

Microtargeting and Facebook Ads: Creating Content that Connects

Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when

Website Accessibility: An International Perspective

To date, I’ve been answering questions like “What is accessibility?” and “What does ADA compliance mean for websites?” by providing

Determining Website ADA Compliance: Outsource or In House?

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” –Lee Kuan Yew,