Kathleen Gossman

• Social Media
• Strategy

A 2014 study found Instagram posts with “at least one hashtag have an average of 12.6% more engagement” than those

• Marketing
• Social Media
• Strategy

Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,

• Marketing
• Strategy
• Thought Leadership

We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart,

• Marketing

Judging by the content that’s out there, content marketing appears to be all about generating content in the hopes it’ll

• Marketing

You might have missed a news story about Lord & Taylor, the Federal Trade Commission and a certain paisley dress

• Marketing
• Strategy

How many first dates have you had? Five? Ten? Too many? We’ve all been there. It’s awkward. It’s stressful. But

• Marketing

Blogs. Tweets. Posts. Pins. The Internet has proven to be about ideas. And like ideas, the very essence of the

• Marketing
• Social Media
• Strategy

It’s become a cliché for me to remind the world that the Internet is a visual place. And it’s no

• Strategy
• Technology

It’s that time of year when everyone dreads hearing that word. You know the one I mean. Audit. But there’s