Kathleen Gossman

Are You Ready for the Future

Are You Ready for the Future

Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced

How Does Search Work?

How Does Search Work?

On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all

What Tip O’Neill and George Bernard Shaw Share: Localization

What Tip O’Neill and George Bernard Shaw Share: Localization

According to the late Tip O’Neill, “all politics is local.” And it seems to me, given what I’ve been reading

Five SEO Resolutions You Won’t Want To Break

Five SEO Resolutions You Won’t Want To Break

It’s January and time to make a few resolutions for 2013. With the best of intentions, we promise to lose

Is SEO Dead or the Internet’s Fabulous Invalid?

Is SEO Dead or the Internet’s Fabulous Invalid?

Embracing New Strategies for the Social Media Era Check Google yourself, and you’ll find countless articles proclaiming SEO is dead.

Who, What and Why Matter in Content Marketing

Who, What and Why Matter in Content Marketing

The old rules of journalism are enjoying something of a rebirth in the world of content marketing according to a

How Penguin Rewards Quality Online Content

How Penguin Rewards Quality Online Content

We’ve laughed at the commando antics of the penguins in Madagascar, and were touched by their story in The March

Pinterest: Have You Pinned Today?

Pinterest: Have You Pinned Today?

The current darling of the Internet, Pinterest is arguably one of the hottest commodities around. The online pinboard company has

Thou Shalt Not Steal … Original Content

Thou Shalt Not Steal … Original Content

The November 2010 meltdown and subsequent demise of Cooks Source over accusations of plagiarism is just one example of what