Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

5 Best Travel Apps In 2017 For The Competitive Traveler

While there are thousands of travel apps out there, this blog hits on the top five apps for the competitive

Office Spring Cleaning Tips to Make Your Employees Happy and Productive

Office spring cleaning? We often get caught up in routine. We seem to like waking up every day, going to

Readability: 15 Keys to Readable Content

It’s one thing to write great content, it’s another thing entirely to make sure that your audience reads and understands

Do You Have the Right Website Content?

Is your primary content, your website, in front of the right audience? Blogging. Email. Newsletters. Owned versus earned media. Social

Social Media Marketing for Business Is No Longer Optional

Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,

The Powerful Benefits of Writing a Business Blog

We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart,

Search Operators: How to Use Google Search More Effectively

You probably use Google every day, so you might not have ever thought about HOW you’re searching. You type in

How to Create Effective Facebook Ads and Landing Pages

As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our

Evaluating Employees For A Promotion

Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and

Facebook Ads and Telling Stories: A Winning Combination

It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere

Microtargeting and Facebook Ads: Creating Content that Connects

Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when