Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Creating Effective Content: The 411 of Email Marketing

My inbox is constantly overflowing with emails, but I, like most people, only take time to read about 50% of

GE Raises the Bar for B2B Content Marketing

There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of

Lessons from Frozen: A Wintry Mix (Sorry) of Uniqueness and Relatability

Lessons from Frozen: A Wintry Mix (Sorry) of Uniqueness and Relatability

I was with my four-year-old niece at a restaurant helping her dispense soft-serve ice cream into a bowl and trying

Instagram: An Innovative Way to Attract Young Talent to Your Company

Instagram: An Innovative Way to Attract Young Talent to Your Company

In recent years, companies have begun using social media outlets such as, Facebook, Twitter and Instagram to advertise their products

Mining for Gold: 3 Companies Who Have Hit the Content Marketing Jackpot

Mining for Gold: 3 Companies Who Have Hit the Content Marketing Jackpot

Much like your company’s general marketing strategy, new ideas, new clients and new technological advancements bring changes to your content

Why the Baby Boomer Generation Should Embrace Social Media

Why the Baby Boomer Generation Should Embrace Social Media

It’s no secret that social media has been heavily integrated into our daily lives. Its impact spans across generations. As

Vine: A Six Second Solution to Healthcare Marketing

Vine: A Six Second Solution to Healthcare Marketing

It is said that a single picture is worth a thousand words, so how many words is a video worth? 

Content Writing and Awesome Playlists

Content Writing and Awesome Playlists

I’m a little obsessed with playlists. My recent discovery of the website 8tracks, where you can listen to themed playlists

5 Brands That Went Viral on YouTube and How Yours Can Too

5 Brands That Went Viral on YouTube and How Yours Can Too

YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not

Do You Write Good? Technique and Inspiration for Content Marketing Writers

Do You Write Good? Technique and Inspiration for Content Marketing Writers

Even as videos get a lot of play in content marketing circles (see what I did there?), as a writer

YouTube Turns 10 on Valentine’s Day!

YouTube Turns 10 on Valentine’s Day!

Are you looking forward to or dreading this Valentine’s Day? Regardless of your plans, there may be another reason to