Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

The recent resurgence of JNCO Jeans and Cinnamon Toast Crunch has reminded me of my long lost Lisa Frank Trapper

A common misconception is that content marketing is only imperative for large businesses. Companies such as Red Bull, Nike and

Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed

My inbox is constantly overflowing with emails, but I, like most people, only take time to read about 50% of

There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of

I was with my four-year-old niece at a restaurant helping her dispense soft-serve ice cream into a bowl and trying

In recent years, companies have begun using social media outlets such as, Facebook, Twitter and Instagram to advertise their products

Much like your company’s general marketing strategy, new ideas, new clients and new technological advancements bring changes to your content

It’s no secret that social media has been heavily integrated into our daily lives. Its impact spans across generations. As

It is said that a single picture is worth a thousand words, so how many words is a video worth?

I’m a little obsessed with playlists. My recent discovery of the website 8tracks, where you can listen to themed playlists