Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Search Engines Tags, Attributes, Commands and Suggestions: 301 Redirects, “nofollow” and “noindex”

Part 2 Previously, I talked about using robots.txt files and canonicalization to direct search engines around your website. Now, let’s

Search Engine Tags, Attributes, Commands and Suggestions: Robots.txt and rel=“canonical”

Part 1 When I prompted some friends for their questions to help me write this blog, one of my favorite

8 Marketing Lessons from the 2015 Super Bowl Commercials

Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this

Website Design: ADA Accessibility Standards Matter

Website Design: ADA Accessibility Standards Matter

Those of us with good health take using the Internet as a given. We watch videos, skim text and consume

BuzzFeed, FuzzBeed and the Unbearable Blandness of Focusing on Shareability

On February 3, 2015, the viral content megalith Buzzfeed registered 14,450,212 unique visitors, according to Quantcast, a company that measures

Social Media Budgeting Tips

Social Media Budgeting Tips

As more consumers go mobile and more businesses recognize the power of having an online presence, social media advertising budgets

6 Apps to Improve Learning in Higher Education

The classroom is no longer a place where a piece of chalk and blackboard are needed. Classrooms today, from Kindergarten

But I Don’t Want To: Tips for Staying Motivated

But I Don’t Want To: Tips for Staying Motivated

Do you remember in college when you postponed writing that paper until the night before? Did you convince yourself that

English Majors and Content Marketing: A Perfect Match

As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked

Web Design for Higher Ed

Web Design for Higher Ed

As a relatively recent college grad, it wasn’t long ago that I dedicated massive amounts of research to university websites.

10 Things Global Brand Marketers Need to Watch for in 2015

10 Things Global Brand Marketers Need to Watch for in 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years,