Campfire
A Content Blog by EVG
A Day in the Life of an International Content Manager
From creative brainstorming to hiring an international team and then managing guidelines, calendars, budgets and deadlines, the day-to-day life of an
Darth Tim Cook Takes Over the World (Not Really): Apple’s U2 Album Release
Did Darth Tim Cook wave his black-gloved hand and try to command with Jedi mind tricks that the world’s brainless
Blogging Best Practices II: How To Write For Busy Online Readers
Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can
The Ingenuity of Mockingjay Advertising
Mockingjay Part 1 (the third installment of the Hunger Games, for those unaware) comes out on November 21, and the
10 Tips for Marketing Your Business Internationally
At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.
EnVeritas Group Team Lends Hand at Generous Garden Project
Greenville, SC – On September 6, EnVeritas Group visited The Generous Garden Project, a non-profit organization whose mission is “fighting hunger
Brice Bay Invited to Speak at Fashion360 Conference
Charleston, SC – Fashion industry professionals from all over the globe will be converging upon Charleston, South Carolina on October
Authorship died. And it sucks, man.
Ding! Dong! The Author’s Dead! Everybody saw it coming. Still, it bothered me how unceremonious the death knell for Google
Tips for Creating and Managing Successful LinkedIn Groups
Your company LinkedIn page is up and running. You’ve done your research, joined a few groups, left a few groups
What Every Writer Should Know about Keywords
Before arriving at EVG, I wrote website content, among other types of content, at a local college. I always kept
Learning from Ridiculous yet Effective Crowdfunding Campaigns
How much would you pay for a bowl of boiled potatoes, diced onion, relish and some mayonnaise? Maybe two dollars?