Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

A Day in the Life of an International Content Manager

From creative brainstorming to hiring an international team and then managing guidelines, calendars, budgets and deadlines, the day-to-day life of an

A Day in the Life of an International Content Manager

Darth Tim Cook Takes Over the World (Not Really): Apple’s U2 Album Release

Did Darth Tim Cook wave his black-gloved hand and try to command with Jedi mind tricks that the world’s brainless

Blogging Best Practices II: How To Write For Busy Online Readers

Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can

The Ingenuity of Mockingjay Advertising

The Ingenuity of Mockingjay Advertising

Mockingjay Part 1 (the third installment of the Hunger Games, for those unaware) comes out on November 21, and the

10 Tips for Marketing Your Business Internationally

At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.

EnVeritas Group Team Lends Hand at Generous Garden Project

Greenville, SC – On September 6, EnVeritas Group visited The Generous Garden Project, a non-profit organization whose mission is “fighting hunger

Brice Bay Invited to Speak at Fashion360 Conference

Brice Bay Invited to Speak at Fashion360 Conference

Charleston, SC – Fashion industry professionals from all over the globe will be converging upon Charleston, South Carolina on October

Authorship died. And it sucks, man.

Ding! Dong! The Author’s Dead! Everybody saw it coming. Still, it bothered me how unceremonious the death knell for Google

Tips for Creating and Managing Successful LinkedIn Groups

Your company LinkedIn page is up and running. You’ve done your research, joined a few groups, left a few groups

What Every Writer Should Know about Keywords

What Every Writer Should Know about Keywords

Before arriving at EVG, I wrote website content, among other types of content, at a local college. I always kept

Learning from Ridiculous yet Effective Crowdfunding Campaigns

How much would you pay for a bowl of boiled potatoes, diced onion, relish and some mayonnaise? Maybe two dollars?