Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,

Breast cancer. There’s nothing fun or funny about it. It’s not a subject that makes you think about content marketing.

Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it

From creative brainstorming to hiring an international team and then managing guidelines, calendars, budgets and deadlines, the day-to-day life of an

Did Darth Tim Cook wave his black-gloved hand and try to command with Jedi mind tricks that the world’s brainless

Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can

Mockingjay Part 1 (the third installment of the Hunger Games, for those unaware) comes out on November 21, and the

At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.

Greenville, SC – On September 6, EnVeritas Group visited The Generous Garden Project, a non-profit organization whose mission is “fighting hunger

Charleston, SC – Fashion industry professionals from all over the globe will be converging upon Charleston, South Carolina on October

Ding! Dong! The Author’s Dead! Everybody saw it coming. Still, it bothered me how unceremonious the death knell for Google