Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Top 10 Reasons Your Headlines Fail

“Fertile Woman Dies in Climax.” Now that’s a headline, and it’s no joke. It makes perfect sense if you know

Top 10 Reasons Your Headlines Fail

LinkedIn and the In Group

It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many

My Favorite Content Marketing Blogs

My Favorite Content Marketing Blogs

As content marketers, it’s critical that we keep up with the latest news and best practices. One of the easiest

Eid Mubarak: Insights Into Marketing Around Cultural Festivals

Eid Mubarak: Insights Into Marketing Around Cultural Festivals

Eid Mubarak – a happy and blessed Eid-al-Fitr to all our Muslim friends and customers! Eid is not the Muslim

Pros and Cons of Multiple Social Media Managers for a Company

Pros and Cons of Multiple Social Media Managers for a Company

Between the tweets, hashtags and pins, you may find yourself wishing you had a dozen social media gurus to run

The Last Buzz(word): Cut Out Jargon for Clearer Content. Literally. Seamlessly.

Your company says it has innovative, optimized, efficient strategies! Your resume says you are a results-driven people person who is

Bush’s Baked Beans: A Tasty Interactive Marketing Strategy

Bush’s Baked Beans: A Tasty Interactive Marketing Strategy

It’s National Baked Beans Month July is National Baked Beans month, so it’s only natural that I highlight this pantry

To Friend or Not to Friend?

To Friend or Not to Friend?

In an education psychology class several years ago, my professor asked us if we thought it was appropriate to friend

Well, That Escalated Quickly: How Content Fueled the French Revolution

Well, That Escalated Quickly: How Content Fueled the French Revolution

Yesterday, a grand military parade marched the streets of Paris while flags of blue, white and red hung from trees

Keeping Hogwarts Alive: What Pottermore Can Teach Us About Content Marketing

Keeping Hogwarts Alive: What Pottermore Can Teach Us About Content Marketing

I’m flying my nerd flag pretty high in this blog post, so let me begin by saying that I own

Embracing Boundaries as a Content Marketer

Embracing Boundaries as a Content Marketer

In a recent blog post, “Embracing Boundaries,” Seth Godin says: “With unlimited time, unlimited money and unlimited resources, of course