Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Medical Practice Websites: Adding Content to Your Site

I was having an adjustment at my chiropractor’s office while the chiropractor made small talk. “So, what do you do?”

Leverage Mobile Device Popularity to Provide Convenience

Leverage Mobile Device Popularity to Provide Convenience

Convenience – Today’s consumers weigh this factor heavily as they choose whether to make the shift toward becoming loyal customers.

The Bustle: Not for a 21st Century Woman

The Bustle: Not for a 21st Century Woman

Yesterday, Bleacher Report founder Bryan Goldberg announced the launch of a new website, Bustle.com. His patronizing, endlessly offensive announcement was

10 Mobile Apps for the Busy Marketer (Part 2)

10 Mobile Apps for the Busy Marketer (Part 2)

In part one of my 10 Mobile Apps for the Busy Markerter series, I listed 4 apps that I like

How Health and Wellness Companies Can Engage Facebook Audiences With Meaningful Content

How Health and Wellness Companies Can Engage Facebook Audiences With Meaningful Content

It’s no secret that consumers today experience wellness information overload, which is confusing and proven to hinder the adoption of

Jay Bilas Tweets Shame NCAA

Jay Bilas Tweets Shame NCAA

Bilas Tweets Earlier this week, ESPN talking head Jay Bilas set the NCAA (for the uninitiated, that’s the organization that

10 Mobile Apps for the Busy Marketer (Part 1)

10 Mobile Apps for the Busy Marketer (Part 1)

61—That’s the number of mobile apps on my iPhone! Anytime someone steals a glance at my phone, I always get

Three Ways Universities Achieve Social Media Success

Three Ways Universities Achieve Social Media Success

With nearly 100 percent of college-bound students active on one social media platform or another, higher education has their target

Piracy Websites & Copyright Violators Under Attack

Piracy Websites & Copyright Violators Under Attack

Close your eyes and take a moment to mentally run through the content on each of the pages on your

Using Google+ Communities to Engage

Using Google+ Communities to Engage

It’s time to get on the Google Plus train. I know, I know. You’re still holding out, hoping that the

6 Traits of Successful Contract Writers and Editors

6 Traits of Successful Contract Writers and Editors

One of my colleagues at EVG recently posed a question to me: “What do you think are the common traits