Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Keen on Keens: Effective Content Marketing for Retail Companies

A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want

Keen on Keens: Effective Content Marketing for Retail Companies
4 Creative Content Marketing Ideas to Boost University Admissions

4 Creative Content Marketing Ideas to Boost University Admissions

On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and

Navy + Social Media = Success

Navy + Social Media = Success

Members of the EVG team have been keeping a close eye on SlideShare, as well as posting our presentations on

Tap into TripAdvisor and Boost Your Bookings

Tap into TripAdvisor and Boost Your Bookings

Whether you’re looking for the perfect beachfront resort or a convenient budget hotel without the horror-movie vibe, there is a

Google’s New Guidelines for Mobile

Google’s New Guidelines for Mobile

If you’re a smartphone user, you already know how quickly your phone becomes something you can’t imagine living without. You’re

5 Tips for SlideShare Success

5 Tips for SlideShare Success

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block.  SlideShare,

Take Away from SyFy’s Sharknado Premiere

Take Away from SyFy’s Sharknado Premiere

Sharks, Bombs, Tornadoes and Content Strategy  Ok, so everybody seems to be having a lot of Tweet fun over Thursday

Vapid tweets and Facebook failures

Vapid tweets and Facebook failures

During my (long) time at Furman University, I was a bartender a few nights a week at Dougal Maguire’s, a

Google Analytics for Busy Hotel Managers

Google Analytics for Busy Hotel Managers

Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code

How is Content Marketing Changing the Game of Public Relations (PR)?

How is Content Marketing Changing the Game of Public Relations (PR)?

Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of

Don’t Assume: Social Media Training for Employees

Don’t Assume: Social Media Training for Employees

To (probably) quote Cicero, when it comes to social media marketing, don’t put the cart before the horse. In this