Marketing

Cooking up the Perfect Recipe for Effective Small Business Marketing

Small Business Marketing: A Plan and A Strategy With social media on the rise, along with other inexpensive and easy

Readability: 15 Keys to Readable Content

It’s one thing to write great content, it’s another thing entirely to make sure that your audience reads and understands

Do You Have the Right Website Content?

Is your primary content, your website, in front of the right audience? Blogging. Email. Newsletters. Owned versus earned media. Social

Social Media Marketing for Business Is No Longer Optional

Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,

The Powerful Benefits of Writing a Business Blog

We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart,

How to Create Effective Facebook Ads and Landing Pages

As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our

Facebook Ads and Telling Stories: A Winning Combination

It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere

Microtargeting and Facebook Ads: Creating Content that Connects

Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when

How to Start a Blog: Five Platforms You Can Use

Personal or Business Blog? Have you really wanted to start a blog for your business, or maybe even a personal