Marketing
Cooking up the Perfect Recipe for Effective Small Business Marketing
Small Business Marketing: A Plan and A Strategy With social media on the rise, along with other inexpensive and easy
Readability: 15 Keys to Readable Content
It’s one thing to write great content, it’s another thing entirely to make sure that your audience reads and understands
Do You Have the Right Website Content?
Is your primary content, your website, in front of the right audience? Blogging. Email. Newsletters. Owned versus earned media. Social
Social Media Marketing for Business Is No Longer Optional
Social media marketing is not a luxury, for businesses it’s a necessity. To compete for business in the digital age,
The Powerful Benefits of Writing a Business Blog
We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart,
How to Create Effective Facebook Ads and Landing Pages
As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our
Facebook Ads and Telling Stories: A Winning Combination
It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere
Microtargeting and Facebook Ads: Creating Content that Connects
Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when
How to Start a Blog: Five Platforms You Can Use
Personal or Business Blog? Have you really wanted to start a blog for your business, or maybe even a personal