Marketing
Content Marketing Comes of Age
Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,
One Pink Tutu at a Time
Breast cancer. There’s nothing fun or funny about it. It’s not a subject that makes you think about content marketing.
Content Marketing in the Age of the Customer
Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it
Blogging Best Practices II: How To Write For Busy Online Readers
Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can
10 Tips for Marketing Your Business Internationally
At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.
How Universities Can Reach Students Through Vlogging
With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is
Writing for College Students
As a recent college graduate and member of the coveted 18-34 demographic, I’ve encountered a lot of marketing that is
EVG Adds Lyon College to Higher Education Client Roster
Greenville, SC – EnVeritas Group announced this week that Lyon College, one of the premier liberal arts colleges in the
Cost-effective Global Marketing in a Multicultural Multi-Device World
The number one question we are asked by companies seeking to expand abroad is: how do we develop a coherent,