Marketing

Generation Z Called: They Said You Should Probably Get It Together

My son is eight. If I allowed it, he would spend most of his waking life watching videos of other

I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick

Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,

A recent Google search data report released by the BBC on September 23 lists the world’s 20 most searched-for universities.

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,

Breast cancer. There’s nothing fun or funny about it. It’s not a subject that makes you think about content marketing.

Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it

Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can

At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.