Marketing

Content Marketing Comes of Age

Content Marketing Comes of Age

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,

One Pink Tutu at a Time

One Pink Tutu at a Time

Breast cancer. There’s nothing fun or funny about it. It’s not a subject that makes you think about content marketing.

Content Marketing in the Age of the Customer

Content Marketing in the Age of the Customer

Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it

Blogging Best Practices II: How To Write For Busy Online Readers

Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can

10 Tips for Marketing Your Business Internationally

At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.

How Universities Can Reach Students Through Vlogging

With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is

Writing for College Students

As a recent college graduate and member of the coveted 18-34 demographic, I’ve encountered a lot of marketing that is

EVG Adds Lyon College to Higher Education Client Roster

EVG Adds Lyon College to Higher Education Client Roster

Greenville, SC – EnVeritas Group announced this week that Lyon College, one of the premier liberal arts colleges in the

Cost-effective Global Marketing in a Multicultural Multi-Device World

Cost-effective Global Marketing in a Multicultural Multi-Device World

The number one question we are asked by companies seeking to expand abroad is: how do we develop a coherent,