Marketing

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick

Engagement & Innovation: The New Battleground in Marketing

Engagement & Innovation: The New Battleground in Marketing

Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

A recent Google search data report released by the BBC on September 23 lists the world’s 20 most searched-for universities.

Content Marketing Comes of Age

Content Marketing Comes of Age

Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,

One Pink Tutu at a Time

One Pink Tutu at a Time

Breast cancer. There’s nothing fun or funny about it. It’s not a subject that makes you think about content marketing.

Content Marketing in the Age of the Customer

Content Marketing in the Age of the Customer

Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it

Blogging Best Practices II: How To Write For Busy Online Readers

Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can

10 Tips for Marketing Your Business Internationally

At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.

How Universities Can Reach Students Through Vlogging

With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is