Marketing

Should Snapchat Be Used for Businesses?

Should Snapchat Be Used for Businesses?

What is Snapchat? Snapchat is a mobile app, used for sending short videos or pictures that have a shelf-life of

Brand Identity: Part Two

Brand Identity: Part Two

In Part One we talked about the concepts behind developing a brand identity and the pieces and parts that make

Reduce. Reuse. Repurpose.

Reduce. Reuse. Repurpose.

With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be

A Cool Conference for European Content Marketers

A Cool Conference for European Content Marketers

I confess. I spend a lot of time explaining how effective digital communication can be. And I’m a sucker for

Top 5 Content Marketing Conferences

Top 5 Content Marketing Conferences

For any industry, attending a conference is a great way to ensure your company is keeping up with competitors; it’s

Dress Your Message in Dad Jeans and White Socks: Normcore and Content

Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among

How Social Media Helps Communities Heal

How Social Media Helps Communities Heal

Without a travel guide or iPhone application, figuring out what to do in a foreign city can become quite tasking.

10 Things CrossFit Can Teach You About Social Media Marketing

I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while

E-Commerce Sites: Instant Business Solutions

E-Commerce Sites: Instant Business Solutions

It’s no secret that selling your products or services online, rather than just following the brick and mortar model, can