Marketing
Dress Your Message in Dad Jeans and White Socks: Normcore and Content
Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among
How Social Media Helps Communities Heal
Without a travel guide or iPhone application, figuring out what to do in a foreign city can become quite tasking.
10 Things CrossFit Can Teach You About Social Media Marketing
I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while
E-Commerce Sites: Instant Business Solutions
It’s no secret that selling your products or services online, rather than just following the brick and mortar model, can
Fashion Blogs That Get Your Blood Pumping
Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at
Building a Brand Identity: Part One
Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Simple College Math: Students + Blogging = Enrollment
Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage
Netflix: What House of Cards Can Teach Us about Content Marketing
When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit