Marketing

Dress Your Message in Dad Jeans and White Socks: Normcore and Content

Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among

How Social Media Helps Communities Heal

How Social Media Helps Communities Heal

Without a travel guide or iPhone application, figuring out what to do in a foreign city can become quite tasking.

10 Things CrossFit Can Teach You About Social Media Marketing

I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while

E-Commerce Sites: Instant Business Solutions

E-Commerce Sites: Instant Business Solutions

It’s no secret that selling your products or services online, rather than just following the brick and mortar model, can

Fashion Blogs That Get Your Blood Pumping

Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at

Building a Brand Identity: Part One

Building a Brand Identity: Part One

Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,

The Realist’s Guide to Translation, Transcreation and Machine Translation

I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as

Simple College Math: Students + Blogging = Enrollment

Simple College Math: Students + Blogging = Enrollment

Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage

Netflix: What House of Cards Can Teach Us about Content Marketing

Netflix: What House of Cards Can Teach Us about Content Marketing

When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit