Marketing

Investing in Community is Investing in Business

Investing in Community is Investing in Business

If you follow EVG on Facebook, you’ve probably noticed some new faces—dog faces—among the human posts. Last weekend, the EnVeridogs

The Price of Success

The Price of Success

I’ve always wanted to ask a client, “Why are you willing to pay for work that is likely to result

10 Mobile Apps for the Busy Marketer (Part three)

10 Mobile Apps for the Busy Marketer (Part three)

If you have not read part one and part two of the 10 Mobile Apps for the Busy Marketer trilogy,

Medical Practice Websites: Adding Content to Your Site

I was having an adjustment at my chiropractor’s office while the chiropractor made small talk. “So, what do you do?”

Leverage Mobile Device Popularity to Provide Convenience

Leverage Mobile Device Popularity to Provide Convenience

Convenience – Today’s consumers weigh this factor heavily as they choose whether to make the shift toward becoming loyal customers.

Three Ways Universities Achieve Social Media Success

Three Ways Universities Achieve Social Media Success

With nearly 100 percent of college-bound students active on one social media platform or another, higher education has their target

Using Google+ Communities to Engage

Using Google+ Communities to Engage

It’s time to get on the Google Plus train. I know, I know. You’re still holding out, hoping that the

6 Traits of Successful Contract Writers and Editors

6 Traits of Successful Contract Writers and Editors

One of my colleagues at EVG recently posed a question to me: “What do you think are the common traits

Keen on Keens: Effective Content Marketing for Retail Companies

Keen on Keens: Effective Content Marketing for Retail Companies

A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want