Marketing
Google Quality Raters and Penguin 2.0
Google makes no secret about their agenda to eliminate SERP spam and deliver users the best, most relevant results to
Online Forums: Gather, Talk, Share
You can still see them today: the Roman Forum ruins, remnants of the glory days. Cars and Vespas drive down
Penguin 2.0: Get your house in order
Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,
The Worst Meatball Sandwich: How to Make the Most of Online Reviews
“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle
The Smart Way to Localize Your Website
You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,
Health and Google: A Unique Search Experience
The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,
Content Marketing and University Programming
Throughout my teenage years and my early twenties, I hated the phrase “kids these days.” In my naïve mind, I
Is Content a Commodity?
If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with
Search and the Health Industry
In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve