Marketing

Online Forums: Gather, Talk, Share

Online Forums: Gather, Talk, Share

You can still see them today: the Roman Forum ruins, remnants of the glory days. Cars and Vespas drive down

Penguin 2.0: Get your house in order

Penguin 2.0: Get your house in order

Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,

The Worst Meatball Sandwich: How to Make the Most of Online Reviews

The Worst Meatball Sandwich: How to Make the Most of Online Reviews

“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle

The Smart Way to Localize Your Website

The Smart Way to Localize Your Website

You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,

Health and Google: A Unique Search Experience

The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,

Content Marketing and University Programming

Content Marketing and University Programming

Throughout my teenage years and my early twenties, I hated the phrase “kids these days.” In my naïve mind, I

Is Content a Commodity?

Is Content a Commodity?

If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with

Search and the Health Industry

In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve

Search & Content Optimization – 20 SEO Best Practices

Search & Content Optimization – 20 SEO Best Practices

Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process