Marketing

The Smart Way to Localize Your Website

The Smart Way to Localize Your Website

You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,

Health and Google: A Unique Search Experience

The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,

Content Marketing and University Programming

Content Marketing and University Programming

Throughout my teenage years and my early twenties, I hated the phrase “kids these days.” In my naïve mind, I

Is Content a Commodity?

Is Content a Commodity?

If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with

Search and the Health Industry

In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve

Search & Content Optimization – 20 SEO Best Practices

Search & Content Optimization – 20 SEO Best Practices

Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process

10 Digital Marketing Nuggets from iMedia UK 2013

10 Digital Marketing Nuggets from iMedia UK 2013

Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other

Caso práctico de marketing de contenidos: CheapCaribbean.com

Caso práctico de marketing de contenidos: CheapCaribbean.com

OBJETIVO Cheap Caribbean.com estaba rediseñando su sitio web y necesitaba un experto en contenidos que le ayudara a optimizar su

Caso práctico de marketing de contenidos: Carlson

Caso práctico de marketing de contenidos: Carlson

OBJETIVO