Social Media
Going Local with Start-Ups and Non-Profits
While it might seem obvious, it’s important for anyone beginning a start-up business or non-profit organization to consider their local
Finding Your Twitter Voice: Why Your Business Should Be On Twitter
Up until very recently, I was a Twitter skeptic. I had a mandatory account for a class in college, but
Rewarded Efforts: Social Media Affects Search Rankings
If I’m going to the gym, I want my time there to be worth it. I could show up and
A Sweet Content Marketing Partnership: Hershey & the NCAA
During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,
Get Schooled: 4 Ideas for the New University LinkedIn Pages
Think about the 238 million members of LinkedIn, most of whose profiles include their job description and where they went
How to Optimize Your Company LinkedIn Page
You probably have a personal LinkedIn page, but you likely only look at it or add any content when you
10 Mobile Apps for the Busy Marketer (Part 2)
In part one of my 10 Mobile Apps for the Busy Markerter series, I listed 4 apps that I like
How Health and Wellness Companies Can Engage Facebook Audiences With Meaningful Content
It’s no secret that consumers today experience wellness information overload, which is confusing and proven to hinder the adoption of
Jay Bilas Tweets Shame NCAA
Bilas Tweets Earlier this week, ESPN talking head Jay Bilas set the NCAA (for the uninitiated, that’s the organization that