Strategy
10 Things CrossFit Can Teach You About Social Media Marketing
I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while
Building a Brand Identity: Part One
Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,
Reading in the Age of the Internet
I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden
Netflix: What House of Cards Can Teach Us about Content Marketing
When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit
What Paris Taught Me About Content
As EVG’s Digital Media Coordinator, I’m well aware of the importance of content marketing—from the relevance of your brand to
Content Marketing: All About Kairos
It happens all the time. Your marcom team at Company X is under the gun. E-Commerce sales are slipping. Competitor
Executives and Reddit: IAmA CEO. Ask Me Anything
It’s a new era. No longer out of reach of us “average people,” executives are taking to social media
Yelling Over the Din: Email Marketing for Non-Profits
Like many people, I have a junk email account. Buying something on Craigslist? Time to drag out the embarrassing AOL
Seeking a New Canvas: Street Art
You should always be trying to better capture and/or expand your audience. Creativity, one way of many to maximize the