Strategy

Pinterest Place Pins Add Value for Travel and Tourism

Pinterest Place Pins Add Value for Travel and Tourism

Pinterest Introduces Place Pins   As I was devouring a bowl of cereal this morning, I overheard someone on the

Sending a Company Newsletter: A Few Helpful Hints

Sending a Company Newsletter: A Few Helpful Hints

A few weeks ago, I tasked myself with the chore of cleaning out my personal e-mail box. Considering the hundreds

Social Social Media

Social Social Media

For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record

Use Your Words: Expanding Your Content Marketing Vocabulary

Use Your Words: Expanding Your Content Marketing Vocabulary

Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the

Why Your Buyer Personas Aren’t Effective

Why Your Buyer Personas Aren’t Effective

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in

3 Ways to Repurpose that Infographic

3 Ways to Repurpose that Infographic

Infographics have permeated the web in kudzu-like fashion, and rightfully so. They do a great job of simplifying a complex subject

Are You Checking Out Your Competition?

Are You Checking Out Your Competition?

I have a friend who works for a chain of gas stations here in the Southeast. It recently came up

You’re Explaining Content Marketing Wrong

You’re Explaining Content Marketing Wrong

I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision