Strategy
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Pinterest Place Pins Add Value for Travel and Tourism
Pinterest Introduces Place Pins As I was devouring a bowl of cereal this morning, I overheard someone on the
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Sending a Company Newsletter: A Few Helpful Hints
A few weeks ago, I tasked myself with the chore of cleaning out my personal e-mail box. Considering the hundreds
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Social Social Media
For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record
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Use Your Words: Expanding Your Content Marketing Vocabulary
Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the
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Why Your Buyer Personas Aren’t Effective
You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed
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The Correlation Between Quality Content and Customer Service in the Hospitality Industry
Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in
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3 Ways to Repurpose that Infographic
Infographics have permeated the web in kudzu-like fashion, and rightfully so. They do a great job of simplifying a complex subject
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Are You Checking Out Your Competition?
I have a friend who works for a chain of gas stations here in the Southeast. It recently came up
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You’re Explaining Content Marketing Wrong
I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision