Strategy

Social Social Media

Social Social Media

For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record

Use Your Words: Expanding Your Content Marketing Vocabulary

Use Your Words: Expanding Your Content Marketing Vocabulary

Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the

Why Your Buyer Personas Aren’t Effective

Why Your Buyer Personas Aren’t Effective

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in

3 Ways to Repurpose that Infographic

3 Ways to Repurpose that Infographic

Infographics have permeated the web in kudzu-like fashion, and rightfully so. They do a great job of simplifying a complex subject

Are You Checking Out Your Competition?

Are You Checking Out Your Competition?

I have a friend who works for a chain of gas stations here in the Southeast. It recently came up

You’re Explaining Content Marketing Wrong

You’re Explaining Content Marketing Wrong

I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision

5 Tips for Managing a Successful Blog

5 Tips for Managing a Successful Blog

Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a

5 Content Marketing Takeaways from SES 2013

5 Content Marketing Takeaways from SES 2013

My colleague, Faith Jones, and I attended SES San Francisco last week. Wedged between an early Tuesday morning flight in