Strategy
Is Content a Commodity?
If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with
Search and the Health Industry
In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve
Search & Content Optimization – 20 SEO Best Practices
Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process
10 Digital Marketing Nuggets from iMedia UK 2013
Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other
Musical Content Without a Price Tag
You just created a website for your business, but as you browse through it you find that the content is
The web analytics mire: What matters, what doesn’t, and how you can stop spinning
I despise web analytics. Does that surprise you? Maybe, if we’ve never met and you don’t know that I’m an
Throw Tradition Out the Window
Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return
Digital Customer Service and the Demise of the Greeter
Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore. Well, perhaps in some locations,
Poor Web Content = Missed Opportunities
I was talking with a banker friend at Crossfit this week during my usual 6am workout, and he began asking