Strategy

Give a Hoot About Social Media Management

By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with

The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,

If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with

In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve

Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process

Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other

You just created a website for your business, but as you browse through it you find that the content is

I despise web analytics. Does that surprise you? Maybe, if we’ve never met and you don’t know that I’m an

Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return