Thought Leadership

Passing on the Spam: A Quick & Dirty Recap of Google’s Recent Updates

In some ways, doing research online has become more difficult. Partly, because there’s just so much junk to wade through.

Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely

Before we explore the intersection of SGE, AI and Search, consider a real-world scenario: Let’s say you’re looking to surprise

Where & how does SGE use product reviews? In terms of how SGE may use product product reviews on search

Positioning review content to appear in the SGE carousel Our testing has shown a strong correlation between the top organic

A Most Loved Workplace, Two Years Running! In July of 2022, the EVG Team, which includes storytellers, strategists, analysts, writers,

At EVG, designing custom solutions is at the heart of what we do. We don’t sell clients a fixed package

We’ve said it before. Content is king. Engaging with consumers is a must. Words have power. Your customers are smart,

You probably use Google every day, so you might not have ever thought about HOW you’re searching. You type in