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Google: Greenville is a 2014 eCity
Greenville, SC – During a press conference this afternoon at the Dark Corner Distillery on Main Street, search giant Google
The Content Marketing Cupcake: 4 Key Ingredients
The cupcake. That sweet, iced goodie that continues to evolve in the baked treat industry and that spans our cravings
Catching Content: Top 10 Attributes of Viral Marketing Campaigns
What do the Old Spice Man, the Evian babies and the Chipotle Scarecrow all have in common? We’ve all seen
Content Marketing Comes of Age
Insights from Brand2Global in London, October 1-2, 2014. You know something’s happening when leading brands like Google, LEGO, Lenovo, Nike,
Content Marketing in the Age of the Customer
Many marketers approach the digital economy as the same market in a digital form, but Shar VanBoskirk argues that it
A Day in the Life of an International Content Manager
From creative brainstorming to hiring an international team and then managing guidelines, calendars, budgets and deadlines, the day-to-day life of an
Darth Tim Cook Takes Over the World (Not Really): Apple’s U2 Album Release
Did Darth Tim Cook wave his black-gloved hand and try to command with Jedi mind tricks that the world’s brainless
The Ingenuity of Mockingjay Advertising
Mockingjay Part 1 (the third installment of the Hunger Games, for those unaware) comes out on November 21, and the
Authorship died. And it sucks, man.
Ding! Dong! The Author’s Dead! Everybody saw it coming. Still, it bothered me how unceremonious the death knell for Google