Bush’s Baked Beans: A Tasty Interactive Marketing Strategy
It’s National Baked Beans Month July is National Baked Beans month, so it’s only natural that I highlight this pantry
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Keeping Hogwarts Alive: What Pottermore Can Teach Us About Content Marketing
I’m flying my nerd flag pretty high in this blog post, so let me begin by saying that I own
Marketing in Ramadan: Gently Does It
This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in
7 Reasons Content Marketing Plans Fail
With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content
Content Marketing: Universal Studios and Disney World
Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along
Save Some Money, Ride the TravelPony: A Social Media Success Story
Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for
Responsive Web Design Matters for Content Marketing
With the increase in people accessing the web via mobile devices, responsive web design has seen a sharp rise in
5 Steps to Make Your Social Media Content Shareable
Getting your social media audience to share your content should be one of the top goals of any social media
The Growth of the Social Media Manager as a Career
What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages
Creative Social Media Incentives
An important part of a successful social media campaign is keeping regular engagement and interest among followers, fans and friends.
And the Oscar Winner is… Real-Time Marketing!
Who watched the Oscars on Sunday? Did you love Ellen? Did you love Jared Leto even more? Personally, the Wizard