English Majors and Content Marketing: A Perfect Match
As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked
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6 Free Content Marketing Tools
“So… What content marketing tools do you guys recommend?” This is a frequent question we get at EVG, whether it’s
Finnegan Finds a Forever Home: What Dogs Can Teach Us About Content Marketing
Not many things in life make me happier than when a shelter animal gets adopted. Just the other day, I
Are You Faking It? False Profiles in Social Media
I’m going to make a slightly embarrassing confession: I like my smile. It’s one of the parts of me I
Santa and Sales: Why Nostalgia Makes for Merry Marketing
When I was growing up, the holidays meant driving around town looking at Christmas lights with mugs of hot chocolate,
Prohibition and Patience in Content Marketing
Grab your cocktail shaker, pop a cork or settle in by your favorite local beer tap: Today’s the day to
Know Content Marketing Archetypes for Better Strategy and Results
There are 4Ps in content marketing, according to CMI speaker Robert Rose at the Charlotte, NC Content Marketing World this
Preparing for Black Friday (Week) Marketing
It’s almost here. Black Friday. If you love a good deal, it’s the day you’ve been waiting for the whole
Three Things My Kids Taught Me about Digital Marketing
Sara’s right: we probably should get it together. I have two from Generation Z myself. One’s a nine-year-old, and the other’s
Taco Bell Blacks out Its Social Media
An almost two year work in progress is making its debut. To promote the launch of their new mobile app, Taco Bell
Pick Your Poison—Four Nightmarish Content Marketing Mistakes
I’ll admit, when I decided to write a Halloween-related post for the blog, I was most excited about shamelessly showing