4 Common Social Media Mistakes Every Business Should Avoid
Social media should no longer be regarded as a choice for your business—it’s a must. Smart Insights provided a detailed
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Who Decides These Things? Great Grammar Battles in Content Marketing History
The next time you’re in the mood for a passionate debate, ask someone how they feel about the Oxford comma.
Go Team! Content Marketing Team Organization
My mom swears that my lifelong motto has been “I’ll do it myself.” She says that even as a toddler,
Grow Your Hotel Brand with Instagram Marketing
Nothing makes me excited about a new hotel stay quite like a gallery of well-curated photos. I love imagining myself
Recruit New Talent with Creative Content Marketing
Distinguished content comes from creative employees, and creative content comes from distinguished employees. It’s simple: memorable content marketing has a
How Content Marketing Can Help Grow Your Small Business
A common misconception is that content marketing is only imperative for large businesses. Companies such as Red Bull, Nike and
Improve Recruiting and Retention in Higher Education with Digital Media
Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed
Creating Effective Content: The 411 of Email Marketing
My inbox is constantly overflowing with emails, but I, like most people, only take time to read about 50% of
GE Raises the Bar for B2B Content Marketing
There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of
Mining for Gold: 3 Companies Who Have Hit the Content Marketing Jackpot
Much like your company’s general marketing strategy, new ideas, new clients and new technological advancements bring changes to your content
Vine: A Six Second Solution to Healthcare Marketing
It is said that a single picture is worth a thousand words, so how many words is a video worth?