Recruit New Talent with Creative Content Marketing
Distinguished content comes from creative employees, and creative content comes from distinguished employees. It’s simple: memorable content marketing has a
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How Content Marketing Can Help Grow Your Small Business
A common misconception is that content marketing is only imperative for large businesses. Companies such as Red Bull, Nike and
Improve Recruiting and Retention in Higher Education with Digital Media
Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed
Creating Effective Content: The 411 of Email Marketing
My inbox is constantly overflowing with emails, but I, like most people, only take time to read about 50% of
GE Raises the Bar for B2B Content Marketing
There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of
Mining for Gold: 3 Companies Who Have Hit the Content Marketing Jackpot
Much like your company’s general marketing strategy, new ideas, new clients and new technological advancements bring changes to your content
Vine: A Six Second Solution to Healthcare Marketing
It is said that a single picture is worth a thousand words, so how many words is a video worth?
8 Marketing Lessons from the 2015 Super Bowl Commercials
Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this
Social Media Budgeting Tips
As more consumers go mobile and more businesses recognize the power of having an online presence, social media advertising budgets
English Majors and Content Marketing: A Perfect Match
As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked
6 Free Content Marketing Tools
“So… What content marketing tools do you guys recommend?” This is a frequent question we get at EVG, whether it’s