How is Content Marketing Changing the Game of Public Relations (PR)?
Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of
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Don’t Assume: Social Media Training for Employees
To (probably) quote Cicero, when it comes to social media marketing, don’t put the cart before the horse. In this
6 Quality Content Myths
My EVG colleagues and I devote a lot of time and blog space to sharing our thoughts about the value
Blogging: Best Practices
Successful blogs combine the principles of effective writing with the elements of user-friendly website design. Good writing is about providing
Manufacturing a Successful Social Media Campaign
Like most other industries, the manufacturing industry has seen traditional marketing begin to give way to digital marketing in recent
Look: The Internet is Visual
Have you ever wondered why humans create art and when it began? Why do we, as a species, expend resources
Give a Hoot About Social Media Management
By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with
4 Ways to Use the New LinkedIn Contacts Tool
The conversation turned unexpectedly raucous the other day when I mentioned the new Contacts tool from LinkedIn. This new feature
Content Marketing and University Programming
Throughout my teenage years and my early twenties, I hated the phrase “kids these days.” In my naïve mind, I
Search & Content Optimization – 20 SEO Best Practices
Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process
When Tragedy Strikes, How Does Social Media Respond?
On April 15th, I learned of the Boston Marathon bombings through Facebook. My feed was immediately filled with links to