User Generated Content
From Facebook to retail sites, user generated content (UGC) is dominating the Internet. UGC is text published by individuals, often
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5 College Football Programs Doing Content Marketing Right
As the fall weather creeps over the country (except for Florida), college football fans everywhere are donning the colors of
How to Optimize Your Company LinkedIn Page
You probably have a personal LinkedIn page, but you likely only look at it or add any content when you
Investing in Community is Investing in Business
If you follow EVG on Facebook, you’ve probably noticed some new faces—dog faces—among the human posts. Last weekend, the EnVeridogs
The Price of Success
I’ve always wanted to ask a client, “Why are you willing to pay for work that is likely to result
10 Mobile Apps for the Busy Marketer (Part 2)
In part one of my 10 Mobile Apps for the Busy Markerter series, I listed 4 apps that I like
Three Ways Universities Achieve Social Media Success
With nearly 100 percent of college-bound students active on one social media platform or another, higher education has their target
Keen on Keens: Effective Content Marketing for Retail Companies
A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want
4 Creative Content Marketing Ideas to Boost University Admissions
On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and
Navy + Social Media = Success
Members of the EVG team have been keeping a close eye on SlideShare, as well as posting our presentations on
Google Analytics for Busy Hotel Managers
Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code