All About Hashtags
Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re
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Tips for Conversion Rate Optimization
It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.
10 Things CrossFit Can Teach You About Social Media Marketing
I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while
Making Connections Through Instagram
At EnVeritas Group, I write for the Carlson Rezidor Hotel Group, working mainly on properties in Europe. Last year, I
Building a Brand Identity: Part One
Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Reading in the Age of the Internet
I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden
Switching Writing Styles: Cheat Codes for Writing (Almost) Anything
The ability to switch between different writing styles for different audiences is essential to anyone in the field of content
How Gaming Apps Can Impact the Healthcare Industry
Black tie. Fancy dinner. Nice speech. Time to go home. A normal healthcare fundraiser, right? The next fundraiser you go
Thinking in Campaigns: Adapting a Non-Profit Strategy to Your Business
For most businesses, content marketing has historically taken a backseat to other considerations. While recent numbers demonstrate that more businesses
Embracing Targeted Marketing
Businesses have responded to an increase in mobile devices by increasing the amount of targeted marketing that they conduct. Consumers