The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as
Search Results for: tools
Didn't find what you were looking for? Try another search.
Reading in the Age of the Internet
I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden
Switching Writing Styles: Cheat Codes for Writing (Almost) Anything
The ability to switch between different writing styles for different audiences is essential to anyone in the field of content
How Gaming Apps Can Impact the Healthcare Industry
Black tie. Fancy dinner. Nice speech. Time to go home. A normal healthcare fundraiser, right? The next fundraiser you go
Thinking in Campaigns: Adapting a Non-Profit Strategy to Your Business
For most businesses, content marketing has historically taken a backseat to other considerations. While recent numbers demonstrate that more businesses
Embracing Targeted Marketing
Businesses have responded to an increase in mobile devices by increasing the amount of targeted marketing that they conduct. Consumers
A Whirlwind Tour of Google’s New Tour Builder
Have you heard of Tour Builder from Google? It’s still in beta version and calls itself “a Google Earth experiment.”
Using Webinars as a Marketing Tool
Webinars are an effective way for businesses to connect and engage with users all over the world. This powerful marketing
Why You Should Focus on Mobile Video Content
By the time you finish reading this article, millions of Internet users around the world will have finished watching a
Digital Analytics: A Better Measurement Plan
Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for
Newsjacking In The Online Age
Newsjacking is a tactic that has been used in PR for many years. Its essence: to quickly respond to a