Google Analytics for Busy Hotel Managers
Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code
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How is Content Marketing Changing the Game of Public Relations (PR)?
Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of
Don’t Assume: Social Media Training for Employees
To (probably) quote Cicero, when it comes to social media marketing, don’t put the cart before the horse. In this
Penguin 2.0: Get your house in order
Update May 23, 2013 Penguin 2.0 launched yesterday afternoon, May 22, and the update is now complete. According to Cutts,
Give a Hoot About Social Media Management
By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with
The Smart Way to Localize Your Website
You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,
Search and the Health Industry
In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve
Search & Content Optimization – 20 SEO Best Practices
Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process
How to Write for Mobile Sites
A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your