social media

When Tragedy Strikes, How Does Social Media Respond?

When Tragedy Strikes, How Does Social Media Respond?

On April 15th, I learned of the Boston Marathon bombings through Facebook. My feed was immediately filled with links to

Throw Tradition Out the Window

Throw Tradition Out the Window

Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return

5 Tips for Optimizing Facebook’s Graph Search for Marketing

Anytime a major social media brand rolls out a new product, businesses take note. This time, the response is warranted.

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Rumor has it that Facebook is tinkering with hashtags. And it really is just a rumor at this point. Facebook

Read on Reddit and Up Your Marketing Game

Read on Reddit and Up Your Marketing Game

My college friend—an aspiring musician—was attending school to become a teacher, having given up on the dream of a musical

A Moving Target: Content Marketing for Mobile Apps

A Moving Target: Content Marketing for Mobile Apps

A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving

Wanna Win at LinkedIn? Work the Room

Wanna Win at LinkedIn? Work the Room

Like all social media platforms, LinkedIn continues to evolve to allow more content and more sharing. Gone are the days

New Facebook Graph Search Engine

New Facebook Graph Search Engine

Facebook recently sent out invitations for a press conference that cryptically read, “Come and see what we’re building.” Since then,

Is SEO Dead or the Internet’s Fabulous Invalid?

Is SEO Dead or the Internet’s Fabulous Invalid?

Embracing New Strategies for the Social Media Era Check Google yourself, and you’ll find countless articles proclaiming SEO is dead.

Small Business Digital Strategy 101: Attract, Retain, Engage

Small Business Digital Strategy 101: Attract, Retain, Engage

In the first half of 2012, small business spending on IT grew by 6%. More and more, small businesses are

Pinterest: Have You Pinned Today?

Pinterest: Have You Pinned Today?

The current darling of the Internet, Pinterest is arguably one of the hottest commodities around. The online pinboard company has