Laura Lee

A Look at Search Trends in Summer 2020

As EVG’s Director of SEO, it’s always interesting to me to look at what’s trending in Google search queries on

Tips for Project Managers Working From Home

For me, working from home is usually a Friday routine. While I enjoy being in the office the other four

Making an SEO Case for Specialized (Subject Matter Expert) Writers

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Hotels, Events, and Customer Loyalty

In September, I attended my 7th Dragon Con in downtown Atlanta. According to their website, Dragon Con is “the largest

EVG’s SEO/SEM Services, Explained

You might have heard of SEO and have a basic understanding of it, but when you’re thinking about your own

What’s In an EVG SEO Metrics Report?

It’s EVG’s philosophy that SEO work needs to be helpful, ethical, and clear. To that end, we strive to create

A Tale of Two Searches

You might have heard about long-tail searches, but you’re not quite sure what they are or why they matter. As

Marketing and Selling Products on Pinterest and Instagram

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

Of Course Content Is Still King!

Recently, my friend and colleague Kathleen wrote a blog arguing, “Content is No Longer King.” What you should know is