Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Digital marketing comprises – generally – the same overarching strategies that smart businesses use to grow an audience online, and

As 2024 comes to a close, EVG Media (and many of you, we’re sure) is already well into our 2025

In today’s competitive media landscape, publishers are continually searching for ways to expand the reach and revenue potential of their

Just in time for peak online holiday shopping, Google has revitalized its e-commerce platform, aptly named Google Shopping. The platform

Content marketing in B2B presents unique challenges, from lengthy sales cycles with hard-to-attribute conversions to capturing the attention of busy,

This is part two of a two-part series on AI and digital marketing. The way we search for information is

This is part one of a two-part series on AI and digital marketing. Artificial intelligence (AI) is no longer just

One of the beautiful things about a website is how easy it is to update. There’s no need to wait

This past month, Google began rolling out its Broad Core Update. This particular iteration of the Helpful Content Update aims

The past year has seen a massive increase in AI adoption by companies worldwide. About half of companies in a

What Is the Google Leak, and What Does It Include? On May 27, 2024, Rand Fishkin and Mike King made