Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Facebook Ads and Telling Stories: A Winning Combination

It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere

Microtargeting and Facebook Ads: Creating Content that Connects

Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when

How to Start a Blog: Five Platforms You Can Use

Personal or Business Blog? Have you really wanted to start a blog for your business, or maybe even a personal

How to Avoid Cringe-Worthy Marketing and Content Mistakes

From misspelled names to phrases that double as innuendos, we’ve all seen a marketing or content writing mistake at some

Website Accessibility: An International Perspective

To date, I’ve been answering questions like “What is accessibility?” and “What does ADA compliance mean for websites?” by providing

What Exactly Is an “Engaged Employee?”

In the world of business management, trends come and go out of fashion. One management strategy revolves around the concept

Determining Website ADA Compliance: Outsource or In House?

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” –Lee Kuan Yew,

What’s Involved in an ADA Website Accessibility Test?

Since Chip and Joanna Gaines started putting shiplap on every wall they could find and Jonathan and Drew Scott began

Website Accessibility: Is Your Business at Risk?

You pull up a website and suddenly your mouse stops moving and you can’t navigate the page. You start reading

Content and Social Media Marketing in the Manufacturing Industry

Does your manufacturing company want to broaden its audience base and establish itself as a thought leader in the industry?

ADA Compliance for Websites: What It Is and Why It’s Important

What is ADA Compliance? In July of 1990, the Americans with Disabilities Act was passed into law by President George