Campfire
A Content Blog by EVG
Facebook Ads and Telling Stories: A Winning Combination
It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere
Microtargeting and Facebook Ads: Creating Content that Connects
Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when
How to Start a Blog: Five Platforms You Can Use
Personal or Business Blog? Have you really wanted to start a blog for your business, or maybe even a personal
How to Avoid Cringe-Worthy Marketing and Content Mistakes
From misspelled names to phrases that double as innuendos, we’ve all seen a marketing or content writing mistake at some
Website Accessibility: An International Perspective
To date, I’ve been answering questions like “What is accessibility?” and “What does ADA compliance mean for websites?” by providing
What Exactly Is an “Engaged Employee?”
In the world of business management, trends come and go out of fashion. One management strategy revolves around the concept
Determining Website ADA Compliance: Outsource or In House?
“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” –Lee Kuan Yew,
What’s Involved in an ADA Website Accessibility Test?
Since Chip and Joanna Gaines started putting shiplap on every wall they could find and Jonathan and Drew Scott began
Website Accessibility: Is Your Business at Risk?
You pull up a website and suddenly your mouse stops moving and you can’t navigate the page. You start reading
Content and Social Media Marketing in the Manufacturing Industry
Does your manufacturing company want to broaden its audience base and establish itself as a thought leader in the industry?
ADA Compliance for Websites: What It Is and Why It’s Important
What is ADA Compliance? In July of 1990, the Americans with Disabilities Act was passed into law by President George