Campfire
A Content Blog by EVG
Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.
Top 5 Content Marketing Conferences
For any industry, attending a conference is a great way to ensure your company is keeping up with competitors; it’s
Dress Your Message in Dad Jeans and White Socks: Normcore and Content
Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among
Social Media Today: A Cautionary Tale
The pitfalls of social media are well documented. There was the Kenneth Cole tweet equating “boots on the ground” in
The Best Video Game Music for Work and Study
These are some of the best video game music soundtracks to help you concentrate on your tasks: Final Fantasy 7
How Social Media Helps Communities Heal
Without a travel guide or iPhone application, figuring out what to do in a foreign city can become quite tasking.
10 Things CrossFit Can Teach You About Social Media Marketing
I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while
Making Connections Through Instagram
At EnVeritas Group, I write for the Carlson Rezidor Hotel Group, working mainly on properties in Europe. Last year, I
E-Commerce Sites: Instant Business Solutions
It’s no secret that selling your products or services online, rather than just following the brick and mortar model, can
Fashion Blogs That Get Your Blood Pumping
Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at
Building a Brand Identity: Part One
Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as