Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Social Media Today: A Cautionary Tale

The pitfalls of social media are well documented. There was the Kenneth Cole tweet equating “boots on the ground” in

Social Media Today: A Cautionary Tale

The Best Video Game Music for Work and Study

These are some of the best video game music soundtracks to help you concentrate on your tasks: Final Fantasy 7

How Social Media Helps Communities Heal

How Social Media Helps Communities Heal

Without a travel guide or iPhone application, figuring out what to do in a foreign city can become quite tasking.

10 Things CrossFit Can Teach You About Social Media Marketing

I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while

Making Connections Through Instagram

Making Connections Through Instagram

At EnVeritas Group, I write for the Carlson Rezidor Hotel Group, working mainly on properties in Europe. Last year, I

E-Commerce Sites: Instant Business Solutions

E-Commerce Sites: Instant Business Solutions

It’s no secret that selling your products or services online, rather than just following the brick and mortar model, can

Fashion Blogs That Get Your Blood Pumping

Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at

Building a Brand Identity: Part One

Building a Brand Identity: Part One

Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,

The Realist’s Guide to Translation, Transcreation and Machine Translation

I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as

Simple College Math: Students + Blogging = Enrollment

Simple College Math: Students + Blogging = Enrollment

Here at EVG, we’ve been talking a lot about marketing tips for higher education. How can universities reach and engage

Reading in the Age of the Internet

Reading in the Age of the Internet

I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden