Campfire
A Content Blog by EVG
Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.
Are Buyer Personas Still Effective and Relevant?
Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a
Google Knows My Birthday… and yours too
Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a
The Gordian Knot of Social Media
How many social media platforms can you name? How many social media accounts do you use? If you’re an average
4 Business Tips from the Baez Play
The afternoon matchup between the Pirates and Cubs began ordinarily enough. Until the top of third inning, that is. The
Using Analytics Data to Increase Traffic to Your Website
You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re
Which Ad Extensions Should You Be Using on Your Google Ads?
Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users
Recent Updates to Google Ads
Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any
Qualities of Good Leadership
Think of a really great leader that you’ve known. Got it? Now think, what made them so great? What were
Chasing a Digital Unicorn
The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you
Using Google’s Automated Bidding Strategies to Get More Conversions
Each business and industry may have different goals for their Google Ads account. For example, a business that is just
EVG – Gannett’s Licensing Partner
For the past two and a half years, EVG has been the exclusive licensing partner for 10Best by USA Today,