Campfire
A Content Blog by EVG
Writing Title Tags
Title tags are an important factor in where and how your page ranks in search. They’re not so important that
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Digital Analytics: A Better Measurement Plan
Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for
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5 Ways to Beat Content Writer’s Block
I’m well acquainted with writer’s block. In undergrad and grad school, I studied English (read: I wrote papers like it
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Newsjacking In The Online Age
Newsjacking is a tactic that has been used in PR for many years. Its essence: to quickly respond to a
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Pinterest Place Pins Add Value for Travel and Tourism
Pinterest Introduces Place Pins As I was devouring a bowl of cereal this morning, I overheard someone on the
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Content Marketing and Public Relations Unite
Content marketing and PR are sometimes thought of as operating in different worlds, but that couldn’t be further from the
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Sending a Company Newsletter: A Few Helpful Hints
A few weeks ago, I tasked myself with the chore of cleaning out my personal e-mail box. Considering the hundreds
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Battling Goliath: Bing vs. Google in the Search War
Do you Bing it or Google it? I’ll be honest – I can’t imagine ever responding to a question with
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Social Social Media
For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record
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A Peek Inside EVG’s People Center
Extended Network of Writers and Editors Though the physical locations of EnVeritas Group can be found in Greenville, SC and
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Use Your Words: Expanding Your Content Marketing Vocabulary
Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the