Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Remember the days when content decisions were mostly made according to the boss’s whim? Well – they’re still here for

I’m well acquainted with writer’s block. In undergrad and grad school, I studied English (read: I wrote papers like it

Newsjacking is a tactic that has been used in PR for many years. Its essence: to quickly respond to a

Pinterest Introduces Place Pins As I was devouring a bowl of cereal this morning, I overheard someone on the

Content marketing and PR are sometimes thought of as operating in different worlds, but that couldn’t be further from the

A few weeks ago, I tasked myself with the chore of cleaning out my personal e-mail box. Considering the hundreds

Do you Bing it or Google it? I’ll be honest – I can’t imagine ever responding to a question with

For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record

Extended Network of Writers and Editors Though the physical locations of EnVeritas Group can be found in Greenville, SC and

Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed