Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

5 Ways to Beat Content Writer’s Block

I’m well acquainted with writer’s block. In undergrad and grad school, I studied English (read: I wrote papers like it

5 Ways to Beat Content Writer’s Block
Newsjacking In The Online Age

Newsjacking In The Online Age

Newsjacking is a tactic that has been used in PR for many years. Its essence: to quickly respond to a

Pinterest Place Pins Add Value for Travel and Tourism

Pinterest Place Pins Add Value for Travel and Tourism

Pinterest Introduces Place Pins   As I was devouring a bowl of cereal this morning, I overheard someone on the

Content Marketing and Public Relations Unite

Content Marketing and Public Relations Unite

Content marketing and PR are sometimes thought of as operating in different worlds, but that couldn’t be further from the

Sending a Company Newsletter: A Few Helpful Hints

Sending a Company Newsletter: A Few Helpful Hints

A few weeks ago, I tasked myself with the chore of cleaning out my personal e-mail box. Considering the hundreds

Battling Goliath: Bing vs. Google in the Search War

Battling Goliath: Bing vs. Google in the Search War

Do you Bing it or Google it? I’ll be honest – I can’t imagine ever responding to a question with

Social Social Media

Social Social Media

For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record

A Peek Inside EVG’s People Center

A Peek Inside EVG’s People Center

Extended Network of Writers and Editors Though the physical locations of EnVeritas Group can be found in Greenville, SC and

Use Your Words: Expanding Your Content Marketing Vocabulary

Use Your Words: Expanding Your Content Marketing Vocabulary

Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the

Why Your Buyer Personas Aren’t Effective

Why Your Buyer Personas Aren’t Effective

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

The Correlation Between Quality Content and Customer Service in the Hospitality Industry

Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in