Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

EVG’s Eric Ingrand was recently in attendance at ITB Berlin 2013. He reports on his experience, the state of the

On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all

While facilitating at this year’s Middle East Leadership Academy in Muscat, Oman, EnVeritas Group’s CEO Brice Bay had a chance

My college friend—an aspiring musician—was attending school to become a teacher, having given up on the dream of a musical

Search engines like content. In particular, Google rewards websites that have original, well-written content with a higher PageRank. But more

According to the late Tip O’Neill, “all politics is local.” And it seems to me, given what I’ve been reading

A few weeks ago I read an article on LinkedIn, “Two Questions You Should Ask Yourself Every Morning” by Greg

A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving

Like all social media platforms, LinkedIn continues to evolve to allow more content and more sharing. Gone are the days

Seth Godin writes on his blog, “Unanimity is impossible unless you are willing to be invisible. We can be unanimous

Facebook recently sent out invitations for a press conference that cryptically read, “Come and see what we’re building.” Since then,