Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Agile Creativity a Boon to People-Focused Content

Several months ago at SES NYC, I had the opportunity to attend a session led by Jon Ball of Page

Agile Creativity a Boon to People-Focused Content
Who, What and Why Matter in Content Marketing

Who, What and Why Matter in Content Marketing

The old rules of journalism are enjoying something of a rebirth in the world of content marketing according to a

Small Business Digital Strategy 101: Attract, Retain, Engage

Small Business Digital Strategy 101: Attract, Retain, Engage

In the first half of 2012, small business spending on IT grew by 6%. More and more, small businesses are

Link Impacts

Link Impacts

Recent Google algorithm updates have put webmasters on alert as to why their sites may have lost ranking—or proactively looking

Strong Content = Strong Strategy

Strong Content = Strong Strategy

I read a great article over at Remarkablogger, and Matt Hooper’s premises mirror what we tell our clients time and

How Penguin Rewards Quality Online Content

How Penguin Rewards Quality Online Content

We’ve laughed at the commando antics of the penguins in Madagascar, and were touched by their story in The March

How Out of Hand Anchor Text Sinks Sites

How Out of Hand Anchor Text Sinks Sites

Clothed in cute monikers, the Google algorithm updates of May have sought to penalize websites with poor quality content (Panda)

Pinterest: Have You Pinned Today?

Pinterest: Have You Pinned Today?

The current darling of the Internet, Pinterest is arguably one of the hottest commodities around. The online pinboard company has

From Strings to Things: Knowledge Graph Makes Semantic Web a Reality

From Strings to Things: Knowledge Graph Makes Semantic Web a Reality

Launched today, Google’s Knowledge Graph may be the single most significant development in the search industry since … well, Google.

Spreading the Multilingual Content Gospel

Spreading the Multilingual Content Gospel

Here’s a staggering figure for Chief Content Officers and other key decision-makers to ponder the next time they sit down

Content Curation: A rose by any other name (Part III)

Content Curation: A rose by any other name (Part III)

Continued from previous entry. Making your content bloom At EVG, we further define curation as essentially the organizing and sharing