Social Media

How to Create Effective Facebook Ads and Landing Pages

As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our

Facebook Ads and Telling Stories: A Winning Combination

It’s interesting to look at the evolution of Facebook. In 2004, Facebook dubbed itself as “thefacebook.” “The” got dropped somewhere

Microtargeting and Facebook Ads: Creating Content that Connects

Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when

Content and Social Media Marketing in the Manufacturing Industry

Does your manufacturing company want to broaden its audience base and establish itself as a thought leader in the industry?

3 Digital Marketing Lessons from this Presidential Election

Wherever your loyalties lie in this election, you have to admit that it has been interesting. Even before the primaries

How To Create a Great LinkedIn Profile

In my last post, I talked about what NOT to put in your LinkedIn profile. You want to be taken

What NOT To Do on Your LinkedIn Profile

With over 17k connections, I’ve seen a lot of profiles on LinkedIn. I’ve searched and browsed by company, by job

5 Kinds of Content Millennials Love

Many of you might be in different camps on this, some may be absolutely sick of hearing about Millennials and

So Long, Trolls: 3 Tips for Online Community Management

When you launch your company blog or Facebook page, you have high hopes for the quality of engagement with the