Strategy
5 Tips for Managing a Successful Blog
Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a
5 Content Marketing Takeaways from SES 2013
My colleague, Faith Jones, and I attended SES San Francisco last week. Wedged between an early Tuesday morning flight in
A Sweet Content Marketing Partnership: Hershey & the NCAA
During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,
User Generated Content
From Facebook to retail sites, user generated content (UGC) is dominating the Internet. UGC is text published by individuals, often
6 Traits of Successful Contract Writers and Editors
One of my colleagues at EVG recently posed a question to me: “What do you think are the common traits
Keen on Keens: Effective Content Marketing for Retail Companies
A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want
4 Creative Content Marketing Ideas to Boost University Admissions
On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and
Tap into TripAdvisor and Boost Your Bookings
Whether you’re looking for the perfect beachfront resort or a convenient budget hotel without the horror-movie vibe, there is a
5 Tips for SlideShare Success
Ok, so at this point most of the social sphere is familiar with the “new” kid on the block. SlideShare,