Strategy

A Sweet Content Marketing Partnership: Hershey & the NCAA

During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,

From Facebook to retail sites, user generated content (UGC) is dominating the Internet. UGC is text published by individuals, often

One of my colleagues at EVG recently posed a question to me: “What do you think are the common traits

A couple years ago I traveled to Europe for a two-week adventure traversing Spain, Italy and France. I didn’t want

On my first day as a college student, I walked out of my dorm and onto campus feeling terrified and

Whether you’re looking for the perfect beachfront resort or a convenient budget hotel without the horror-movie vibe, there is a

Ok, so at this point most of the social sphere is familiar with the “new” kid on the block. SlideShare,

Sharks, Bombs, Tornadoes and Content Strategy Ok, so everybody seems to be having a lot of Tweet fun over Thursday

Content marketing is changing the face of marketing departments and public relations (PR) agencies. In case you haven’t heard of