Strategy

Passing on the Spam: A Quick & Dirty Recap of Google’s Recent Updates

In some ways, doing research online has become more difficult. Partly, because there’s just so much junk to wade through.

Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely

In 2024, it seems like every business has a blog that’s churning out content. Adding another complication into the mix,

What Are H Tags? H tags, also known as headers, are HTML elements used to organize web page content. They

You probably see it more often than you realize — a company has won an award and uses a badge

If your marketing strategy doesn’t include infographics, then it’s time to change that. According to Demand Sage, “an infographic is

Before we explore the intersection of SGE, AI and Search, consider a real-world scenario: Let’s say you’re looking to surprise

Where & how does SGE use product reviews? In terms of how SGE may use product product reviews on search

Positioning review content to appear in the SGE carousel Our testing has shown a strong correlation between the top organic